Corporate Branding & Design

HU University of Applied Sciences Utrecht
Economics and Management (HU)

Course code: E50
Advanced bachelor level

In our changing world public and private organisations make more and more effort to reach people, gain their attention and get them involved. We live in a visual culture, and the choice of very many media resources leads to zap behaviour. The first impression is increasingly the decisive impression. Design is important to visualize the corporate personality.

In this interactive course each participant selects an organisation of which the corporate branding and design will be working material for the course. Workshops will use this organisation's visual expressions and collected background information.

» Download the day-to-day programme (PDF)

LOCATION

» Breukelen (Nyenrode campus), The Netherlands

COURSE DIRECTOR

Inez Meurs

COURSE LEADER

Joke van Beek

TARGET GROUP

For this course a background in Marketing is not absolutely necessary, but a strong interest in the field of branding and consumer behaviour clearly is. Participants are required to switch quickly from abstract notions to their implications in everyday life. They need to be able to actively participate in both field work and group discussions. A good command of English is necessary.

COURSE AIM

This course enables students to report on decisions and their effects in the field of corporate branding and design, and make suggestions for improvement.

PERIOD

12 August 2013 - 16 August 2013 (1 week)

CREDITS

2.0 ECTS credits + Certificate of Attendance

STUDY LOAD

20 contact hours
Appr. 20 self study hours
Some preliminary work is required

FEE

• € 715 - Course + course materials + housing + mealplan

DISCOUNTS AND COMBINATIONS

» Overview of all available discounts

SCHOLARSHIPS

Utrecht Summer School doesn't offer scholarships for this course.

MORE INFORMATION

Inez Meurs
E: summerschool.business@hu.nl

» Contact Utrecht Summer School

REGISTRATION

Deadline for registration: 01 July 2013

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