The Right Target; Management Game Strategic Marketing
HU University of Applied Sciences Utrecht
Economics and Management (HU)
Economics and Management (HU)
Course code: E6
Bachelor level
Bachelor level
In this course participants work as a marketer in a small decision-making unit of a manufacturer within a competitive industry. Participants are faced with planning, implementation and evaluation processes, involving ongoing marketing, competitive and financial analysis, as well as coordination of marketing programmes and operations capabilities (capacity and inventory management, sales forecasting and so on). These efforts lead to the development of marketing strategies which are implemented within short-term and long-term marketing plans.
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LOCATION
COURSE DIRECTOR
Inez Meurs
COURSE LEADER
Bart Toering
TARGET GROUP
This course is an interesting challenge for students in Bachelor programmes on Business Administration, Marketing, Finance, but is also open to Bachelor and Master students in other fields, as long as they have some background or a strong interest in business. A good command of English is necessary.
COURSE AIM
This course aims to provide all participants the opportunity to put their decision-making competences in an international, sometimes hectic environment to the test. At the end of the course will have experienced their own strengths and weaknesses in the field of coordinating and cooperating in an international team in general, and in strategic marketing management in particular.
PERIOD
12 August 2013 - 16 August 2013 (1 week)
CREDITS
2.0 ECTS credits + Certificate of Attendance
STUDY LOAD
30 contact hours; a reader is provided before the course starts, and needs to be studied beforehand (appr. 20 hours of self study).
FEE
• € 715 - Course + course materials + housing + mealplan
DISCOUNTS AND COMBINATIONS
» Overview of all available discounts
SCHOLARSHIPS
Utrecht Summer School doesn't offer scholarships for this course.
MORE INFORMATION
REGISTRATION
Deadline for registration: 01 July 2013
COMMENTS
