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How to Become a Start-up in the Creative (Tech) Industries

Organizing institution
HKU University of the Arts Utrecht - Art and Economics
Course code
A10
Course fee (no housing)
€ 600.00
Level
Bachelor

Creatives, techies and entrepreneurs unite! In this intensive course, you will join forces to form international student start-up teams and work on your own or a team member’s innovative idea. You study theories and practices from Creativity, Technology and Entrepreneurship, demonstrating the value of design thinking, business modeling, innovation, customer validation and creative process. With mentoring and inspirational talks from entrepreneurs, creatives and tech start-ups, you turn your idea into a working business model and plan, and pitch in front of a jury. The best teams compete in an international Business Contest! 

Creatives, techies and entrepreneurs unite, this is your summer course!



Do you want to combine business thinking, concepts for the application of (new) technology and creativity in creating your own start-up?
In this intensive interdisciplinary two-week course September 2018, you will join forces and form international start-up teams with inspiring students from all over the world. Together you work on your own or a team member’s innovative idea, or on an idea that you design together during the first week of the Summer Academy. In two intensive, fun and very dynamic pressure-cooker weeks, you gain skills and knowledge from the fields of Creativity, Technology and Entrepreneurship, demonstrating the value of design thinking, team building, business modeling, innovation, customer validation and creative processes. With mentoring and inspirational talks from entrepreneurs, professors, creatives and tech start-ups, you build on your team to turn your idea into a working business model and plan, and pitch it in front of a jury of experts from the creative industries.

Since 2014 this Summer Academy is organized by the School of Art and Economics at Utrecht University of the Arts. As a part of European CREA Network the best teams of the Summer Academy will be invited afterwards to compete in the international CREA Business Contest!*

You can apply for the CREA Summer Academy as an individual or with your recently formed (early stage) start-up team. Individual applicants form their start-up team during the course, or can join and complement an already existing team. If you apply with a team, we expect you to be open to work with other students who can complement your team with knowledge and expertise that you need for your start-up.

The application and selection process for the CREA Summer Academies will start in January 2018. For more info on application and selection criteria, please contact course leader Karen.sikkema@hku.nl



(*costs of the Business Contest are not included )

Download the day-to-day programme (PDF) Apply online now!

Course director

Karen Sikkema

Target audience

The CREA Summer Academy is open to students with different backgrounds, more specifically in Creativity, ICT / technology and Entrepreneurship. We are looking for Bachelor or Master students who are open to learn from others, like to think outside the box and are eager to work with an interdisciplinary team of international students during the course.

Course aim

To give you the best Entrepreneurship Experience you can have! Our practice based approach will give you a very good insight in being an entrepreneur, learn about theories and practices of design thinking, business modeling, team building, innovation, customer validation and creative processes. Moreover, you will meet and work with like-minded people from all over the world and learn how to work well together.

Study load

This is an intensive two-week course, in which you will work a lot with your team. Expect to have 4 to 6 hours a day of workshops, talks and lectures by faculty and entrepreneurs, and to have coaching by your personal team mentor included. Next to that, you will probably work with your team outside of the classes as well, although of course we make time for social activities and fun!

Fee

Course + course materials € 600.00

The winning team has the opportunity to be a part of an International Business Contest, travel costs are excluded. In certain cases fee waivers are applicable. Please contact the course leader for more information.

Required documents

For this course you are required to upload the following documents when applying:
Motivation Letter, C.V.

More information

betty.kriekaard@hku.nl

Registration

Application deadline: 01 July 2018