The world changes and we need to redevelop what is made, how it is made, where to sell and how to distribute; all while taking into consideration the consequences for the world around us. Some entrepreneurial people start their own business, but we also need people who seek opportunities for improvement inside larger organizations in business, government, education, and health care. Entrepreneurship is all about creating value, not only in terms of financial returns, but also about improving social and environmental aspects.
Topics include: entrepreneurial strategies; ethics; social entrepreneurship; entrepreneurial marketing and entrepreneurial finance.
The aim of this course is to give an overview of different forms of entrepreneurship, its importance for economies and the people involved. Besides studying and discussing a selection of academic articles, students will be actively involved in the entrepreneurial process. This course is the first course of the track "The Entrepreneurial Side of Business" (1. Entrepreneurship: Theory and Practice - 2. Entrepreneurial Marketing - 3. Social Entrepreneurship - 4. Strategic Entrepreneurship)
Study load: Four hours a day (at least). The course starts at 10AM and there will be a break at 12AM. After class students are expected to prepare the assignments for the next days.
Peter O. van der Meer
+31 (0)30 253 7416