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2017
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SPECIAL TRACK

Europe in the World of Business

Organizing institution
Utrecht University, Faculty of Law, Economics and Governance (UU)
Course code
B48
Course fee (incl. housing)
€ 2520
Level
Bachelor level

This course offers two different complementing approaches to diving into the world of business from a European perspective. From a rigorous theoretical framework offering the basic knowledge on Europe and its historical, social, societal and economic developments, to an international focus on the European Union as a business network.

A special track consists out of a number of courses, which have been successfully combined in the past. Registering for a special track is more convenient than for each course separately and it also often results to substantial discount.

APPLICATION CLOSED - FULLY BOOKED
Tip: The track is closed, but you can still apply for the separate business courses Europe as a Business Network, Ecosystem and Industry and Going Global: Management Game Strategic Marketing .



The first two weeks of this course focus on Europe as a political and economic entity on the global stage. Through a series of lectures by key experts in their field students will deepen their understanding of this very interesting assembly of nations that has played such an important role in shaping the world but seems to be struggling with its position both internally and externally. Students will study Europe’s history, developments in societal aspects and focus on the impact these have had economically.

The next three weeks focus on Europe as a place to do business. During the third week students will look at the European Union as a business network and ecosystem. Next to lectures, students will work on several case studies and also do a two-day simulation. In this simulation students act as representatives of the European Parliament and they need to work on the economic future of Europe.
In the fourth week students will work on trends and business in the fashion and design industry. This part of the course takes students to Italy, where they are immersed in the Italian culture and economy to work on a case study.

The fifth week students are back in Utrecht, The Netherlands where they will focus on trends and business in the media industry. What are the challenges traditional media face and what business models emerge from new technologies like virtual reality?

The special track consists of:
- European Politics and Economy
- Europe as a business Network, Ecosystem and Industry

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COURSE LEADER

Drs. Peter O. van der Meer

TARGET GROUP

This course is aimed at students from outside and inside the European Union, who are interested in further developing their understanding of the European business world. The course is open to bachelor students in the field of business, marketing and finance, and to (bachelor and master) students who have some background and/or a strong interest in these fields and economic trends and topics in the EU. A good command of English is necessary. Participants will increase their knowledge of and the skills needed to understand the challenges of operating in a European business setting, develop an overview of current trends and hot topics, and will experience their own strengths and weaknesses in assignments and case studies where they analyse and solve problems, and focus on the implications of theory for real-life business.

COURSE AIM

This course is open to bachelor and master students in the field of business, marketing and finance, and to those students who have some background and/or a strong interest in these disciplines and economic topics in the EU.

STUDY LOAD

This very intensive course requires a study load of more than 40 hours a week, divided in lectures, group work sessions, obligatory field trips and self study.

FEE

• € 2520 - Course + course materials + housing

APPLICATION CLOSED - FULLY BOOKED
Tip: The track is closed, but you can still apply for the separate business courses Europe as a Business Network, Ecosystem and Industry and Going Global: Management Game Strategic Marketing .

DISCOUNTS AND COMBINATIONS
» Overview of all available discounts

SCHOLARSHIPS

Utrecht Summer School doesn't offer scholarships for this course.

MORE INFORMATION

Peter O. van der Meer
p.o.vandermeer@uu.nl
+31 (0)30 253 7416

» Contact Utrecht Summer School

REGISTRATION

Deadline for registration: 15 June 2017

Course fully booked