The capacity to adapt to the ever-changing business environment is the single most important factor for companies to remain successful. This course focuses on the value of knowledge, innovation and entrepreneurship in European business and will familiarize students with the interplay between science and technology and the commercialization of knowledge and design. Building business models from an in-depth understanding of the gap between innovation and business in Europe. You will explore innovation challenges faced by European companies, gain insights on how governments and business cultures in the European Union influence innovation, and discover the traits of innovative ventures and people.
Having the capacity to adapt to an ever-changing business environment is turning out to be the single most important factor for companies to remain successful. With the European Union (EU) struggling for its once crucial role in the global economy, this perhaps goes even more for European companies than those on other continents. Incredibly tough competition -both within the EU as well as from other parts of the world-, an economic crisis that does not seem to end, and the legislative opportunities and barriers within the EU are all factors that are challenging European companies and initiatives in remaining successful players in their field.
This course provides you with the opportunity to explore these challenges and the solutions companies find, as well as gain insight on how the different business cultures in the EU influence the choices that are made. Optimization of supply chains, emergence of new business models, implementation of corporate social responsibility, focus on sustainable innovation, and creative approaches to brand identity – these are all (parts of) innovation strategies used by European companies to deal with their challenges and prepare for the future.
The rapidly changing business world also affect today’s job market and increases the need for innovative and entrepreneurial individuals. Often, this requires more than a brilliant idea or unique skill set. For the next generation of leaders this course offers the opportunity to develop the mind-set, skills, competencies and experiential learning that enable you to promote innovation either as a productive member of an emerging firm or as an entrepreneur. You will work on topics like personal values, communication, and team diversity enabling you to develop your own creativity, opportunity-seeking and opportunity-recognizing abilities.
The course combines a theoretical and practical approach. Interactive lectures, group assignments and company visits will help you to shape your views on what works and what doesn’t.
On successful participation students will receive the Roldorent Innovation Certificate.
NB: This course is part of the track 'Innovation in European Business'.
Bart Toering, MSc
Bas Delmee, MSc
This course is an interesting challenge for students in Business Studies, but is also open to bachelor and master students from other fields. The main requirement is that students have either some background or an interest in innovation, trends and issues in the EU. A good command of English is necessary.
102 hr(s) lectures/field excursions + assignments (incl. self-study).
Housing through: Utrecht Summer School.