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2017
Utrecht University logo
SPECIAL TRACK

The Entrepreneurial Side of Business

Organizing institution
Utrecht University, Faculty of Law, Economics and Governance (UU)
Course code
B32
Course fee (incl. housing)
€ 2150
Level
Advanced bachelor level

More and more, companies are looking for people who not only understand their own academic discipline but also have a basic understanding of business and entrepreneurship. Strange? Not at all! All sorts of business start with an idea, be it in arts, communication, design, food, gaming, health care, life science, mobility... But in order to be viable some basic elements must be in place like (product) development, communication, management, persuasion, financing and also selling.

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A special track consists out of a number of courses, which have been successfully combined in the past. Registering for a special track is more convenient than for each course separately and it also often results to substantial discount.

This track comprises of four courses in which students learn about different aspects of business and entrepreneurship.

This special track consists of:

1. Entrepreneurship: Theory and Practice
2. Entrepreneurial Marketing
3. Social Entrepreneurship
4. Strategic Entrepreneurship

This four week track will get you up to date with some of the essentials. For more information on the separate courses please take a look at their respective course descriptions.

Tags: business, entrepreneurship, marketing, social entrepreneurship, society, strategy, management

» Download the day-to-day programme (PDF)

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COURSE LEADER

Peter O. van der Meer

LECTURERS

Prof. dr. Elmarie Venter
Dr. Niels Bosma
Dr. Coen Rigtering
Mr. Hans-Peter Bakker MSc.
Mr. Peter O. van der Meer MSc.

TARGET GROUP

1. All students interested in business and entrepreneurship without a formal business degree or those wanting to find out more about it.
2. Also students who have learned about business but would like to broaden their horizon and see what role entrepreneurship plays in business.

The course is taught in English and interactive by nature. Therefore students are expected to have a good proficiency in oral and written communication.

COURSE AIM

Next to the individual course aims, the full track offers students an insight in the developing fields of business and entrepreneurship.

STUDY LOAD

Four hours per day (at least). The course starts at 10AM and there will be a break at 12AM. After class students are expected to prepare assignments for the next day and work on a group projects.

FEE

• € 2150 - Course + course materials + housing
• € 1500 - Course + course materials

DISCOUNTS AND COMBINATIONS
» Overview of all available discounts

SCHOLARSHIPS

Utrecht Summer School does not offer scholarships for this course.

MORE INFORMATION

Peter O. van der Meer
p.o.vandermeer@uu.nl
+31 (0)30 253 7416

» Contact Utrecht Summer School

REGISTRATION

Deadline for registration: 14 June 2017

Course fully booked