Utrecht Summer School offers the perfect starting point to study and widen your perspective in the subject of Business. Are you interested in Project Management, FinTech or Finance? All courses include their teaching format in the course description, in case the course cannot be offered on location.
1 course(s) found
Plan, implement and evaluate an international brand marketing strategy within a realistic simulated environment. In this course, participants work as a marketer in a small decision-making unit of a manufacturer within a competitive industry. Your goal is to improve your firm's long-term financial performance. The performance of your team will be evaluated via a multi-factor, balanced scorecard evaluation system that includes financial,…