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Doing Business in Europe - Track

Organizing institution
Utrecht Summer School
Course code
B48
Course fee (incl. housing)
€ 2850
Level
Bachelor

This special track offers two different complementing approaches to diving into the world of business from a European perspective. From a rigorous theoretical framework offering the basic knowledge on Europe and its historical, social, societal and economic developments, to an international focus on the European Union as a business network. The track consists of the courses: European Politics and Economy and Europe as a business Network, Ecosystem and Industry.

A special track consists out of a number of courses, which have been successfully combined in the past. Registering for a special track is more convenient than for each course separately and it also often results in a substantial discount.

The first two weeks of this course focus on Europe as a political and economic entity on the global stage. Through a series of lectures by key experts in their field students will deepen their understanding of this very interesting assembly of nations that has played such an important role in shaping the world but seems to be struggling with its position both internally and externally. Students will study Europe’s history, developments in societal aspects and focus on the impact these have had economically. The next three weeks focus on Europe as a place to do business. During the third week students will look at the European Union as a business network and ecosystem. Next to lectures, students will work on several case studies and also do a two-day simulation. In this simulation students act as representatives of the European Parliament and they need to work on the economic future of Europe. In the fourth week students will work on trends and business in the fashion and design industry. This part of the course takes students to Italy, where they are immersed in the Italian culture and economy to work on a case study. In the fifth week students are back in Utrecht, The Netherlands where they will focus on trends and business in the media industry. What are the challenges traditional media face and what business models emerge from new technologies like virtual reality? 

Special Track

This track consists of the following courses:

Download the day-to-day programme (PDF) Apply online now!
COURSE DIRECTOR
Peter O. van der Meer
STUDY LOAD
This very intensive course requires a study load of more than 40 hours a week, divided in lectures, group work sessions, obligatory field trips and self study.
TARGET AUDIENCE
This course is open to bachelor and master students in the field of business, marketing and finance, and to those students who have some background and/or a strong interest in these disciplines and economic topics in the EU.
FEE

€ 2050 for the course & course materials

Housing € 800 through Utrecht Summer School
MORE INFORMATION

Peter O. van der Meer

p.o.vandermeer@uu.nl

+31 (0)30 253 7416

REGISTRATION
Application deadline: 01 June 2018