More and more, companies are looking for people who not only understand their own academic discipline but also have a basic understanding of business and entrepreneurship. Strange? Not at all! All sorts of business starts with an idea, be it in arts, communication, design, food, gaming, health care, life science, mobility... But in order to be viable some basic elements must be in place: (product) development, communication, management, persuasion, financing and also sales.
This track consists of four courses in which students learn about different aspects of business and entrepreneurship. The track consists of the courses: "Entrepreneurship: Theory and Practice", "Strategic Entrepreneurship", "Social Entrepreneurship", "Entrepreneurial Marketing".
The four week track will get you up to date with some of the essentials. For more information on the separate courses please take a look at the respective course descriptions via the links below. Besides the individual course aims, the full track offers students an insight in the developing fields of business and entrepreneurship.
Study load: Four hours per day (at least). The course starts at 10AM and there will be a break at 12AM. After class students are expected to prepare assignments for the next day and work on a group projects.
Peter O. van der Meer
+31 (0)30 253 7416