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2017
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Eye Tracking Research Toolbox

Organizing institution
Utrecht University, Faculty of Social and Behavioural Sciences (UU)
Course code
S10
Course fee
€ 650
Level
Advanced master level

Eye tracking is a powerful method to study the human mind and behavior. This course will allow you to explore key concepts in eye tracking research and help you integrate it in your study.

Eye tracking is a powerful method to study the human mind and behavior. This course will allow you to explore key concepts in eye tracking research and help you integrate it in your study. The course is divided into two main components: The first one provides a conceptual framework to help you make better decisions when planning and executing a study, allowing you to turn eye tracking data into valuable insights. The second is a practical introduction to the challenges and trade-offs you will encounter during a study, helping you to establishing a set of "good practices" that you can easily transfer to your research.

Key concepts:
- Choosing your eye tracker: what do different types of eye trackers measure?
- The ideal eye-tracking experiment
- Designing your study: the data-quality and data-analysis perspectives
- Working with Areas of Interest
- Eye tracking with difficult participants
- Reading and reporting eye-tracking data

Tags: eye tracking

Starting in 47 days!
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COURSE LEADER

Ignace Hooge

LECTURERS

Ignace Hooge

Ignace Hooge (1966) studied physics and received his PhD in 1996. He has been doing eye tracking since 1992 then and used many different eye-tracking techniques (coils, video, mobile). Currently, he is an associate professor in experimental psychology at Utrecht University. Besides science and teaching he worked in commercial marketing research and tested many billboards and advertisements with eye tracking. His research interests range from eye tracking methodology (mainly data analysis), visual perception, attention, and visual search to applied psychology. Currently he is involved in research concerning food choice, packaging, infants and fundamental eye-tracker issues. Ignace was awarded the teacher of the university award in 2015.
For publications see: https://scholar.google.nl/citations?user=uSRpKW4AAAAJ

Roy Hessels

Roy studied psychology and is currently a postdoc at experimental and developmental psychology at Utrecht University. During his PhD, Roy studied visual search behavior in infancy using eye-tracking, and worked on improving eye-tracking methodology for difficult participant groups. Besides developmental work, he is also involved in eye-tracking in social interaction. Next to his research, Roy teaches psychology students how to set up experiments and analyse data, and was awarded a junior teaching award of the Psychology department in 2016.
For publications see: https://scholar.google.nl/citations?hl=nl&user=u1A7Z34AAAAJ

TARGET GROUP

If you have already some eye tracking experience this "peep under the hood" will give you some ideas to help you make the best use of your equipment and time, by discussing good practices, evaluating existing tradeoffs and dealing with different problem sets.

If you're just starting or struggling with an eye tracking study, you'll see a structured treasure trove of practical advice and techniques that will guide you through what you need to do, to get your study on the right track.

COURSE AIM

To let you make better decisions to optimize your eye-tracking study

STUDY LOAD

24 hours (3 days). An average day will consist of both lectures and hands-on sessions.

FEE

• € 650 - Course + course materials + lunch

DISCOUNTS AND COMBINATIONS
» Overview of all available discounts

SCHOLARSHIPS

Utrecht Summer School doesn't offer scholarships for this course.

MORE INFORMATION

Roy Hessels
r.s.hessels@uu.nl
0302533633

» Contact Utrecht Summer School

REGISTRATION

Deadline for registration: 18 September 2017